Insights
Blog
Editorial insight on conversion optimisation from OptimizeXL — the parent brand over DECKS and DATA.
Avoid These 5 Casino Sign-Up Form Mistakes That Cost You NDPs
Google Design Sprints - Your Secret Key to Growth and Innovation?
Google Design Sprints are getting popular even outside of strictly Agile companies. Is it a silver bullet for all your innovation needs or another gimmick?
Vera & John - How the Number #1 Casino Deals With CRO?
According to the number of monthly visitors Vera & John is the most popular casino in the world right now. How do they deal with this amount of visitors? Check out this study to find out!
3 Simple Tactics to Increase Your Average Deposit Value
Average deposit value is one of key metrics crucial to profitability of every gambling operator. Check out these 3 tactics to improve it without breaking a sweat.
Gamification - 9 Techniques Social Casinos Are Using To Make Billions
Social casinos have exploded in recent years mostly due to perfectly gamified platforms. Could that experience be copied to real money gaming?
AB Testing in iGaming - We Analyse Over 2200 Operators!
Is AB testing a standard or a novelty in gambling industry? We analyse over 2200 online gambling operators to get the answer.
22bet - 11 Lessons Learned
With millions of users a month we honestly expected more from 22bet. Find out what we've learned from their mistakes and what worked well while we placed our bets at 22bet.