01 / Personal CRO audit · iGaming
I personally audit your online casino homepage, registration and deposit funnel, then hand you exactly what’s leaking money and how to fix it. Stop chasing new affiliates and fatter ad budgets — start monetizing the players you already have.
02 / Who’s auditing you
You get frictionless UX fixes, testable CRO hypotheses, and strategy rooted in behavioral psychology and real player data.
See how I think — the 22bet teardown →03 / Model your upside
A 1–3 point lift at each funnel step compounds into serious monthly revenue. Set your baselines and see your current revenue against what a small improvement is worth.
Modeled estimate on a simple three-step funnel. Real lifts come from the audit.
04 / What’s in the box
What’s included
What you won’t get
The full report ships as an interactive Notion doc plus a database of every fix and A/B test. View the sample report →
05 / How it works
06 / Pricing
Seed-stage startup or international conglomerate — same respect, same attention to detail, same obsession with building you an unstoppable revenue stream.
Clears the way for growth.
Only 3 spots left at this price
Deep insight for mature brands.
Best for brands with live traffic and an analytics stack to mine.
Everything in Black Box, plus
Secure Stripe checkout · all major cards · BTC / USDT on request
Results, or your money back
Go through the full audit and if you don’t think it’s the most valuable CRO work you’ve ever received — I refund you. No drama, no weasel clauses, no chasing.
After auditing dozens of casinos, I’m confident I’ll find at least 20 improvements that clearly move your conversions and revenue. I’m not the guy cold-emailing affiliate managers — every client I’ve worked with came through a referral. That only happens when the work speaks for itself. I want you closing the last page thinking: “Damn. This guy actually gives a sh*t.”
07 / Questions
You don’t have to. Black Box requires zero data from you.For White Box or ongoing work, we’re covered by an extensive NDA.
Yes. Stripe covers cards and major gateways; BTC and USDT are available on request. Want something else? Reach out via the contact form.
No — you get wireframes: a skeletal layout showing functionality, not brand-finished screens. Your designer adapts it to your guidelines.
No. You may get functions, algorithms or snippets to support an A/B-test hypothesis — your dev team adapts them to your codebase.
Yes. Large in-house UX team or seed-stage startup, I scope the work to fit. Whatever your iGaming brand needs, I can help.
Yes — extensively, mostly programmatically for large-dataset analysis: extracting themes from user feedback, finding anomalies across hundreds of pages, work that used to take weeks or get outsourced offshore. It speeds the grunt work; the judgment is mine.
08 / Learn it free
The current discount is expiring and prices go up soon — but even at double the price the audit pays for itself. Meanwhile, steal my playbook.
NewsletterWeekly iGaming CRO newsletterFresh insights, bite-sized UX tips and hot takes, built for gambling funnels.Subscribe →
BlogThe OptimizeXL blogCase studies, real data, original research, and test ideas you can ship this week.Read the blog →
Free guideLanding Pages That ConvertI tear down seven real casino landing pages — what to copy, what to avoid like fire.Get the guide →09 / Last call
Swap the cold sweat before the next shareholder meeting for the clink of cold champagne when they see the quarterly numbers. Get a fresh, outside read on your product — and be the person personally responsible for the results.
Results, or your money back · 7-day turnaround · Only 3 spots left